36 streaming HD cameras recorded directly to disk (three terabytes). 70% of the spot was shot on a moving car.


Shooting this spot digitally with every camera streaming continuously allowed for the timing of the virtual camera movement to be decided in post.


We shot over 36 hours of raw uncompressed HD footage. The spot was broken down into 78 separate visual effects shots for editing. Post production was done by Digital Air on location in Rio de Janeiro and Vetor Zero in Sao Paulo.